OK, it does what it says on the tin. Everything costs one pound. Simple. Pack of batteries? One pound. Set of spanners for Mildred? One pound. If there was a herd of rampaging Wilderbeast in-store, guess how much? Yep, One pound. So, the philosophy is simple. Spend a pound to save pounds! What will you buy with your pound today? I think I'm going for the fluffy pink toilet seat cover. Always wanted one.